Ugly funnels do convert better only in one of these 2 scenarios:
- You have absolutely no competition at all. You have a unique offer that’s not available anywhere else on the internet.
- You have a cult where your fans will blindly purchase anything you put out.
However, both of these scenarios are exceptional.
For the other majority of businesses using funnels, they need a way to stand out from their competition and get the attention of the target audience.
This is where a well-designed, premium-looking funnel comes into play. Did you know as per the study conducted at Stanford University, about 75% of online visitors will judge a company’s credibility based on its landing page design? ????
And your target audience is no exception!
This is even more true when you have a high-ticket offer. You got to increase the perceived value by all means possible. Russell Brunson talks about it day in and day out. And that’s probably why the first line you see on the ClickFunnels landing page talks about “Beautiful Sales Funnels”.
All that being said, here are a few actionable steps that you can take today to make your funnels better (even if you’re not a designer)
- Consistency: Consistency is a golden rule in design. Make sure all your headings have the same font size, font weight, color, line height, letter spacing, etc. The same goes for the sub-headlines, buttons, and paragraphs.
- Use 2-3 colors at max: Keeping consistency in mind, make sure to use no more than 3 colors on your funnel pages. Neutral colors such as white, black, and grey can be used in addition to your brand colors.
- Use the eye-tracking method: It’s a simple method that can help you control the attention each element gets on your funnel pages. Simply, take a look at each section of your funnel pages and notice which element gets your attention first and ask yourself if that’s where you want your visitor’s attention to go. If not, change things up.
Hope this helps! ????